Endless doesn't mean forever. It means Ends Fewer Times.

 And then you ask yourself "Where is here?" and keep expounding endlessly on the answer, and the next thing you know, you are so far down the rabbit hole that you realize it is worse than you thought.

The "Here" you knew is a lot less dismal than the "Here" you now know, until you try to go back.   

The thought experiment of life makes it hard to go back home again. 

Endless is also the title and goal of this project.