Dear Diary

Dear Diary.  It has been  seventy days since THE BLOG has begun.   The ravages of social media and the mindless  ‘promoting’ is taking its toll.   What began with big dreams has begun to feel like a  habit being pushed on by hours and hours of mindless –Inspiration.  All of those historical quotes  and spam have made me believe that ANYTHING could happen. It just could.  I have read about this phenomena and have a theory.  

In every  zombie and mummy movie the monsters make a grunting noise.  Their jaws and tongues don’t articulate it well , but after much research I have it figured out.  

“UGHLINDIDSNKargh.  “  If you record that noise and play it back slowly, every  one of these monsters is saying the same thing.   

It’s  monster speak for  “ I think I can.”

It is all so clear to me  now.  We are in the mindless Zombie  war right now, and have been for awhile. 

All Business is ruined forever due to cheap and free information on the internet.  Do it yourself anything can be attempted  by absolutely anyone.  Do it yourself is not just for the smart and capable anymore. Anyone can find info to build weapons, do surgeries, make your own beer, diagnose yourself,

Crazy stunt videos are rampant on various social media sites. I have seen kids jumping over moving cars. People are eating things that could kill them.  Self inflicting pain  for the hopes of an audience. ( kind of like blogging).  All on video in the hopes that so many people will watch , they can get paid and become their own advertising vehicle. 

Everyone inspired by inspirational quotes to do things they have no idea how to do properly. “You can do it”…..”Your God says you can”…..”this famous person says to reach higher”….”this famous person says smile at what you have”…” If you think it, you can do it” “ no pain no gain”.

It is all driven by  sales and marketing campaigns of one sort or another.  The self help and do -it -yourself  sales force is relentless.  Every business is trying to use everybody on social media as an unpaid sales force.  Click , like , share and spam this , that and the other.

Hell, it has even created a field of business for Social Media Coaches.   COACHES.   People to help you get your message in just the right places at just the right times to increase exposure to your own personal brand.  You still probably won’t make a dime doing this, but what you have really done is made yourself a better free salesman of your personal brand. Great Personal Branding means you are a good place for the content host to put their advertisers.   It is a good deal for someone.  Gaming the system always is.

For every person out there who thinks he can, there is someone benefitting greatly from  being able to make you think that.   Sales and marketing really do run that deep into our lives.

No self help book will every tell you anything that  your mom, dad, siblings or friends did not already tell you.  Find a friend to help, don’t buy a book.  The needed advice that matters is always free or you always  already know what you should do.

Learn everything you can about the field you want to get into. It is your only percentage play.  Process beats dreams almost every time.  Luck is what it is. 

Just don’t come down with a case of the   ithinkicandothis.   By the time it  becomes  “UGHLINDIDSNKargh, it is to late and you are eating brains.

What you are looking for is a case of  “ I know how to do this”.

Thank you for your time

Mark Burkenbine

This being said....I love the chaos of it all.  This chaotic fight for sales and advertising spaces will always happen when customers congregate, where ever that may be. Business has to be where the money is. That is the ONLY business rule.