The scene is an ocean beach, a tropical paradise. A beautiful woman looks at the camera and says "water makes me clean. "  Fade out and back, she says "water makes me wet."  Narrator says " How can something so pure be so-"...cut to the woman drinking water. It drips down her chin and chest and she says in a sultry voice "tasteless" .  Narrator says, "Water- It's tasteless. '"

Attack with an ad campaign like that and it will raise the price of water. Kids will grow up skinny and healthy. But- workers will need more bathroom breaks...and the planet will go dry. Wars may start.


If you need an out of the box view on an ad campaign -
maybe some creative writing-
If you just can't figure out why your business isn't performing-
If you  need some fresh ideas-


Give   All Things Burkenbine  a shot at it.

ATB  creative consultants utilize the "will criticize  for money" diet program. Meaning I will tell you how I see it, not what you want to hear...and I may not be eating if I don't get paid.

All Things Burkenbine  " will Blog for money"